Visions is really kicking off with Art designing in the Space-Deco Style. This change came about because the directors did not feel like the campaign was cohesive in its design. By picking a more definitive theme, Art has a lot more direction. This week, I taught Jack how to use Photoshop and Illustrator. Now that Jack is making his own graphics which allows me to work on the campaign designs (such as the T Shirt and Event Poster). I have already started working on the program and have met with Evonne about prices as well as paper options. I asked about the addition of one color page and she told me that it would increase the price. I've been considering dropping a page (the film page before the list of films feels unnecessary) which would help balance out the additional cost of the color page. I've also been working on a bumper and learning AfterEffects in the process. It's a relevant program that will be an asset on my resume.
Helvetica Response:
I throughly enjoyed the documentary "Helvetica" and it's safe to say that I will never look at font the same way again. The film brought up many interesting design factors that fonts possess, one being the thickness portraying an emotion/feeling or emphasis. I myself don't utilize font thickness within my design, so the examples shown within the film made me examine design in a new way. Readability was also ephasized in the film. V6 has had font issues in the past, so I'm really striving for readability with the 1950s fonts we are incorporating.
HELVETICA IS EVERYWHERE! :)
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